Insight Yak — Marketing analytics with answers, built for small business

Insight Yak is a marketing analytics platform built for small and mid-sized businesses that spend on advertising but don't have a data team. It connects the tools you already use — Google Analytics, Google Ads, Meta Ads, Search Console and more — into one clear, always-current dashboard.

Then it goes a step further: Insight Yak analyzes your numbers continuously and tells you, in plain language, what's working, what isn't, and what to do next — from wasted ad spend and hidden Performance Max results to SEO opportunities your site is already earning but not capturing.

Works with Google Ads

Your Google Ads spend, in context — not in a silo

Connect your Google Ads account with one read-only click. Insight Yak pulls your campaign, ad group, and Performance Max reporting — spend, clicks, conversions, and cost per conversion — and shows it next to your Google Analytics, Search Console, and Meta numbers in one view. Then it tells you, in plain language, where the money is working and where it isn't — including Performance Max detail the Google Ads dashboard keeps buried.

Insight Yak only reads reporting data. It never creates, edits, pauses, or changes campaigns, budgets, bids, or any account setting. Each customer's data is isolated, encrypted, never sold, and used solely to provide the reporting the customer requested — in adherence with the Google API Services User Data Policy (Limited Use).

One dashboard, every channel

Read-only · refreshed daily

Google Ads Google Analytics Search Console Meta Ads

Ad spend

$1,124

81% of $1,500 goal

Clicks

3,481

CTR 2.8%

Conversions

Conv. rate 1.8%

Cost / conv.

$15.83

40% above target

Insight Yak found something Google Ads won't show you: Performance Max — Studio is your best converter at $8.23 per conversion, but it's capped at $12/day, so most of your spend is going to Search at 2–3× the cost per booking. Raising the Performance Max cap could lower your blended cost per conversion ~30%.

Campaign	Spend	Clicks	Conv.	Cost / conv.	Status
Recording — Search	$486	1,492	22	$22.09	Active
Rehearsal — Search	$312	1,043	18	$17.33	Active
Performance Max — StudioAsset-group detail	$214	712	26	$8.23	Active
Performance Max — General	$112	234	5	$22.40	Budget-limited

Sample dashboard shown with illustrative data.

●One clear picture

Every channel — paid, organic, social, AI referrals — cleaned, deduplicated, and reconciled into a single trustworthy view.

●Answers, not homework

Plain-language recommendations grounded in your actual data. Every suggestion links to the numbers behind it.

●Built for owners

No analyst required. The product explains every metric where it appears, so you always know what you're looking at.

Now onboarding early customers

Insight Yak works with a select group of small and mid-sized businesses, adding new customers on an invitation basis as we expand. To request access, reach out: hello@insightyak.com